AI becomes strategic when data, models and decisions cross the whole value chain.
The cookie factory is a deliberately simple industrial system. It lets the team study how operational signals become data objects, how data objects enter models, how model outputs become decisions, and how decisions propagate from suppliers through manufacturing to markets.
Upstream intelligence
Suppliers, commodity markets, inbound networks, technology scouting and data-rich procurement.
→ 02Manufacturing intelligence
Engineering–production integration, process data, S&OP, predictive quality and control.
→ 03Market intelligence
Language-model sensing, compliance, product management, collaboration and replenishment.
→ 04Integrated operations
Event-driven AI services, digital twins, decision rights, traceability and learning loops.
→Represent the value chain as connected data and decision services.
A practical AI strategy needs more than models. It needs explicit data contracts, modular services, uncertainty, event handling, governance and feedback.
The same cookie exists as several different computational objects.
Structured operational record
| Object | Representation | AI use |
|---|---|---|
| Batch | Tabular + time series | XGBoost / forecasting |
| Cookie image | Pixels / embedding | Computer vision |
| Supplier network | Graph | Dependency analysis |
| Market report | Text + embedding | LLM / retrieval |
| Recipe | BOM / graph / constraints | Optimisation |